5/11/2023 0 Comments Custom viber chat cackground![]() The definition of customer intimacy is catering to customer needs and meeting their expectations. ![]() Most businesses have understood how customer intimacy is one of the cornerstone value disciplines and has dramatically transformed in the digital era. In such a dynamic business environment, where customer expectations are continuously evolving, it is a challenge for businesses to not only define customer intimacy, but also to consistently deliver amazing customer experiences. One of the defining features of the digital era, is the unprecedented choice, access, and control that the customer has on how and when a product or service is consumed. Digital accelerating technologies led to digitization and gave rise to digital ecosystems. Undeniably, this is the ‘Age of the Customer’.Ī perfect storm of technology and business model disruption has fundamentally changed the business landscape. ![]()
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